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Blog

5 Key Areas to Consider When Evaluating a Virtual Tour Solution for Your Athletics Programs

Students are accustomed to high-quality virtual experiences that grab and keep their attention. Many athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
Blog

Why enrollment leaders shouldn’t worry about Apple’s privacy changes (or Facebook’s response)

Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?
Blog

Improving student retention through need-based scholarships

Low-income and working students, who are more likely to be students of color and first-generation students, are less likely to have the ability to pay the tuition and fees required,…
Blog

3 lessons to inform your test-optional enrollment strategy in 2022

At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from…
Blog

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…
Blog

Increase your transfer student population

See strategies implemented at these top 10 transfer-friendly schools to help enhance your transfer process and increase your transfer student admissions.
Blog

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation.…
Enrollment Blog
Blog

Best Practices for Virtual Events

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of…
Enrollment Blog
Blog

Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…
Blog

Reevaluating your prospective student communications in the time of COVID-19

There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even…
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