Current market conditions are requiring colleges and universities to compete more effectively for students. Prolonged economic turmoil and shifting demographics are just part of the problem. Students are applying to more institutions and waiting longer to commit, making it more difficult to develop reliable, multi-year financial models.

At Royall & Company, we believe that a comprehensive strategic recruitment program is one of the most effective hedges against economic uncertainty in higher education today. Royall & Company can help you develop your strategic recruitment programs to compete more effectively for the students you would most like to enroll in today’s challenging environment.

What can you expect to achieve by working with Royall & Company? On average, our clients realize $10 for every $1 they invest with Royall & Company.

By partnering with Royall, you are leveraging the learning and experience of more than 1,000 programs per year and about 200 colleges and universities. Through research, testing and experience, we know which programs provide the best return on your recruitment dollar.

Improve debt rating.

How much is a 25-basis-point improvement worth to you? How about 50 or 75 basis points? Demonstrating a larger and broader potential student universe to your debt-rating agency plays a significant role in improving your debt service.

Investing in programs that will increase your prospect pool, the number of applications and the quality of your enrolling class will help you achieve this. With average school debt at $20 million, these types of improvements save Royall clients an average of $50,000 to $150,000 per year – every year.

Allocate your admission resources wisely.

You and your colleagues do your best work engaging students one-on-one and in small-group settings. When it comes to engaging tens of thousands of potential students in meaningful conversations over many months, your strategic recruitment programs from Royall deliver highly reliable, predictable and cost effective results.

Additionally, hosting events in new markets with “road money” is expensive, reaches a limited audience and is a onetime interaction – the quality of which is variable based on the event site and the presenter. When you do decide to go on the road, your Event Optimization program from Royall makes these initiatives many times more productive by supporting them with a sophisticated, coordinated event promotion campaign prior to and after area visits.

Many of your peers find that some markets can be completely removed from travel budgets when it is clear that Royall’s strategic recruitment  programs are a more cost-effective and productive method of attracting students who will apply and enroll.

Gain strategic advantage and extraordinary cost-efficiency.

To replicate your strategic recruitment team from Royall with in-house personnel would cost you more than $1 million per year. That doesn’t even include the research, statistical analysis, production and IT infrastructure support that stands behind each team – all at your disposal, at a fraction of the cost.

Lower your risk and increase net present value.

All of your investments in admission and enrollment result in a revenue return in the form of a desired entering class at a targeted net tuition. Like all of your investments, as certainty of return increases, risk is lowered and the net present value of your investments increases.

As the base of students who are engaged in meaningful conversations with your school increases and the quality and number of your applications grow, you improve your ability to predict an entering class earlier and more accurately.

Learn more about Undergraduate Recruitment Services from Royall & Company.