Royall & Company has been a leader in recruitment marketing for more than two decades.  Our services are designed to help you compete more effectively in today’s increasingly challenging enrollment marketplace, creating a recruitment advantage for your institution.

Your strategic recruitment program from Royall & Company helps you reach, attract and engage the students you would most like to enroll. Our multi-year recruiting approach includes a comprehensive framework of customized, one-to-one initiatives to students and parents that extend throughout the enrollment life cycle. Each facet of your program is designed to help achieve key strategic objectives, including growing your institution, shaping your class and increasing net tuition revenue.

INQUIRY DEVELOPMENT

Prequalified Sophomore and Junior Search
This is the first step to building a successful class. Your tailored search program works to establish an early, strong relationship with high school sophomores and juniors – as well as their parents – that will grow into a lasting one once the students are on campus.

Relationship Development & Fulfillment
Engagement is the key to successful relationship development with students who express interest in your institution. Our multi-channel approach uses the first few weeks after the student's initial response to talk you up with both paper and online communications. We free your staff from follow-up with students so that you can spend your time getting to know the students and their families as they come to campus.

APPLICATION DEVELOPMENT

Targeted Senior Search
Twenty percent of students are available to search only as seniors. Adding Targeted Senior Search from Royall to your campaign ensures that no students are left on the table. To build a better class year after year, it is imperative to talk to all students who fit within your parameters. The most thrilling part of this campaign is that Senior Search offers immediate gratification to you since you see the results in your very next class!

Customized Application Programs
Would it be nice to see a 25% increase in qualified applications this year? Our custom approach is built with your students and your staff in mind. The application platform is Web-based and accessible in our modern, mobile world. While that is great for your applicants, we don’t want to forget your hard-working staff. The application is built to provide quicker downloads and transfers for easy uploading and readability. Your staff can focus on the student, not the paperwork.

ENROLLMENT OPTIMIZATION

Event Optimization
We all know that once students are on campus they are more likely to enroll. With the current shift in the economy, how do we get those students to come to campus? Combining what we know from years of testing and talking with students and clients, we have structured successful event programming that can increase attendance at campus events by as much as 50%.

Enrollment Qualification Campaigns
Wonder why students aren’t selecting you? Or if it’s possible to encourage a student to choose you? Our Deposit eQual asks these important questions to your admitted pool of students, providing a priority contact list for your staff. Additionally, Deposit eQual provides a secure way to deposit for those students who are ready to commit. Students are accustomed to shopping online. What bigger purchase will they make than their college education? We have made that initial deposit as easy as possible for the student to submit and for your staff to collect.

Additional advantages of your strategic recruitment programs from Royall & Company

Data Integrity
Every piece of data is handled with the utmost care. We do not share your information with other institutions. We follow a rigid protocol when processing your data. Additionally, we work with your staff to ensure that we are returning your data in the most efficient manner for your systems and needs. The security and ease of integrating your data is one of our top priorities.

Analysis
Every campaign is evaluated from start to finish. The analysis begins the day your campaign goes live and wraps up as your class comes in. We are ever evolving our campaigns through testing and analysis to determine what is working and what isn’t. You will never have a campaign in the field that isn’t working as hard as possible for your class.

Market Research
Royall & Company prides itself on a strong relationship with University Research Partners. URP launches surveys independently and on behalf of clients on a regular basis, focusing on Transition Point Analysis and Strategic Issue Analysis.

For more information about how Royall & Company can help you achieve success year after year, please contact us.