Royall & Company Advancement Services is a new addition to the direct marketing programs Royall has been offering to colleges and universities for more than 20 years.

We provide a proprietary communications strategy that will create and cultivate relationships to support total giving, including Annual Giving, while building a pipeline for Major Gifts.

Royall’s strategic plan uses proven fundraising direct marketing communications to:

    * Increase participation rates
    * Increase retention of first-year and multi-year donors
    * Improve recapture and retention of lapsed donors
    * Increase annual gifts and donor lifetime value

Our integrated approach successfully employs multiple mail and electronic communications, each customized based on constituency (alumni, parents, friends) and past giving behavior of individuals.

To discuss further how Royall & Company can dramatically enhance your donors’ desire to support your college or university, please contact Doug Garson, Managing Director, at 800.899.7227 or email Doug at dgarson@royall.com.

To see how a recent campaign led to immediate gains in participation and revenue, please download the following case study:

Integrated Year-End Campaign Breaks Annual Giving Records