Our Services
All the important developments at Royall come about in response to a client's needs – that client focus, that responsiveness to client requests, is what we do.
- Here's how:
- Search
- Fast Application
- Event Promotion (On-Campus and Regional)
- Analysis
- Rapid Response Fulfillment
- eQual™
- Marketing Research
- In Development
Search
In 1989, Bob Jones, Dean of Admissions at Hampden-Sydney College, asked Royall to do a "Search" program for the college. Hampden-Sydney's response rate increased by 38% in its first year with Royall. Today, response rates to Royall's multichannel search programs are over 16% percent on average, well above national rate (see the fifth annual Harvard Summer Institute Study by Ed Gillis for more details) and Search makes powerful contributions to clients' entering classes.
Fast Application
The Fast Application program transforms the traditional application for admission into an active, powerful promotional platform. This program leads to an average 25% increase in applications, plus a lift in average SAT scores, and ultimately, increased enrollments.
Event Promotion
The campus visit is your ultimate selling tool. Royall's event promotion campaign will help you get more students to campus. Royall can also help manage your regional event programs, increasing turn-out and generating high levels of student interest as you expand into new markets.
Analysis
Royall can conduct an in-depth analysis of your entering class file and other important data to provide recommendations for future strategies. We also complete a thorough analysis of every program we partner with you to implement, both while it's in the field and after the results are in.
Rapid Response Fulfillment
The worst thing you can say to a fresh inquiry is nothing. Royall's Rapid Response Fulfillment Program lets you manage your inquiries effectively, positioning you as a superior provider of customer service.
eQual™
With more students depositing at multiple institutions, concern about "making my class" has increased exponentially. Royall's eQual™ program can ascertain which students are still "in play" within 72 hours, and help adjust your communications or financial aid awarding, so you hit your target.
Market Research
Client response to the success, low cost, and speed of an ad hoc market research program led Royall to establish University Research Partners, and to hire Pam Kiecker, Ph.D., as Royall's first Head of Research and Issue Analysis. URP now conducts Applicant vs. Non-Applicant studies, Enrolling vs. Non-Enrolling, and other customized electronic surveys – which provide actionable results – for dozens of clients.
In Development
Royall & Company tests and measures scores of campaign improvements each year. SMS text messaging, telephone support, social networking sites, and parent and guidance counselor communications all continue to be tested.
One of the things I have most enjoyed about working with Royall & Company is that they approach each project as a collaborative partnership. Rather than solving marketing challenges with boilerplate solutions, our colleagues at Royall direct their considerable creative energy to finding the appropriate strategies, online or on paper, for Washington & Jefferson College.
Alton Newell
Washington & Jefferson College
