All the important developments at Royall come about in response to a client's needs – that client focus, that responsiveness to client requests, is what we do.
Search
In 1989, Bob Jones, Dean of Admissions at Hampden-Sydney College, asked Royall to do a "Search" program for the college. Hampden-Sydney's response rate increased by 38% in its first year with Royall. Today, response rates to Royall's multichannel search programs are over 15% percent on average, well above national rate (see the fifth annual Harvard Summer Institute Study by Ed Gillis for more details) and Search makes powerful contributions to clients' entering classes.
Royall Application
The Royall Application program transforms the traditional application for admission into an active, powerful promotional platform. This program leads to an average 25% increase in applications, plus a lift in average SAT scores, and ultimately, increased enrollments.
Senior Search
One of the most recent breakthroughs in enrollment management is the ability to Search prequalified new-name seniors and invite them to apply with a Royall Application. This is because we've found that over 30% of students who meet your admission standards do not become available until senior year. It's a proven, effective way to immediately impact your next entering class.
Rapid Response Fulfillment
The worst thing you can say to a fresh inquiry is nothing. Royall's Rapid Response Fulfillment Program lets you manage your inquiries effectively, positioning you as a superior provider of customer service.
Event Promotion
The campus visit is your ultimate selling tool. Royall's event promotion campaign will help you get more students to campus. Royall can also help manage your regional event programs, increasing turn-out and generating high levels of student interest as you expand into new markets.
eQual ™
With more students depositing at multiple institutions, concern about "making my class" has increased exponentially. Royall's eQual™ program can ascertain which students are still "in play" within 72 hours, and help adjust your communications or financial aid awarding, so you hit your target.
Analysis
Royall can conduct an in-depth analysis of your entering class file and other important data to provide recommendations for future strategies. We also complete a thorough analysis of every program we partner with you to implement, both while it's in the field and after the results are in.
Market Research
Client response to the success, low cost, and speed of an ad hoc market research program led Royall to establish University Research Partners, and to hire Pam Kiecker, Ph.D., as Royall's first Head of Research and Issue Analysis. URP now surveys students at all stages of the enrollment funnel–inquiries, applicants, and enrolled students–and conducts other customized electronic surveys that provide actionable results for Royall & Company clients.
