Years of experience working with a broad range of clients, plus talented research and analysis associates, give us singular insight into market trends, student behavior, and recruitment strategies.

Each year, we learn better, more cost-effective, and proven ways to make your enrollment goals a reality ... and as a Royall client, you gain from this knowledge.

Increase Search responses by 57%

The offer accounts for 40% of the success of a search program. Constant testing performed across clients and markets show which offers – and how they're presented – work the best for you.

Improve conversion through increased and immediate contacts

Your prospects are never more interested in hearing from you than when they first inquire. Almost all of Royall & Company's clients enjoy the ability to confirm that they've received a student's online inquiry and respond with a personalized email in as little as 12 minutes.

Affect yield via timing of financial aid awarding

University Research Partners surveys have also shown clients how to more effectively leverage their financial aid awards. By asking thousands of college students the right questions and providing actionable results quickly, major changes can be made -- with immediate improvements.

Harness the power of regional and on-campus events

Just imagine the positive effects of increasing the number of visitors ... perhaps even doubling or tripling that number. That's what can happen if you work with Royall to develop personalized invitation campaigns.

Provide students with the right information at the right time

Through rapid, low-cost, online market research surveys with University Research Partners, the market research division of Royall & Company, you can learn what students need now to know you're the right match for them. Learn the five surprising findings from University Research Partners Applicant vs. Non-Applicant Studies.

Generate the highest levels of student interest with superior methods

A large national university ran a split test between its longtime recruitment partners at Royall & Company and a "less expensive" option. The result? Royall's method generated five times as many inquiries as Company X's method did.

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This large national university learned a valuable lesson: Hire a company that will build your image as well as your Inquiry Pool while raising awareness among potential students – and driving them to respond. And that's just one of the inclusive services Royall & Company provides