Increase net revenue.

Like most selective, dynamic colleges and universities, a 1% improvement in your tuition discount rate can mean hundreds of thousands of dollars in additional tuition revenue.

And just 30% more applications, from students of equal or higher quality than those you are currently attracting, allow you the flexibility to more selectively apply financial aid resources – you simply have more good students who need less financial aid when your application pool increases. If your college does financial aid modeling, think of it as more students in the most attractive cells.

Any investment you make with us in targeting and engaging better students, cultivating them, and encouraging their application and enrollment will increase your net revenue.

Back

Improve debt rating.

Demonstrating a larger and broader potential student universe to your debt rating agency plays a significant role in improving your debt rating. (Your bond rating will also improve as you demonstrate increasing net revenue or a more competitive tuition.)

Investing in programs that will increase your universe of potential students, the number of applications, and the quality of your enrolling class will help you achieve this.

With average school debt at $20 million, these types of improvements save Royall clients an average of $50,000 to $150,000 per year – every year.

How much is a 25-basis-point improvement worth to you! How about 50 or 75 basis points?

Back

Allocate your admission resources wisely.

You and your colleagues do your best work engaging and evaluating students one on one. When it comes to engaging tens of thousands of potential students in meaningful conversations over many months, your best investment is with Royall & Company.

Forays into new markets with "road money" investments are expensive, reach a limited audience, and are one-time interactions, and the quality of the interaction is variable depending on the presenter. Investments in admission travel are many times more productive when supported by a sophisticated, coordinated promotional campaign prior to and simultaneous to area visits.

Many of your peers also find that some markets can be completely removed from travel budgets when it is clear that Royall programs are a more cost-effective and productive method of attracting students that will apply and enroll.

Back

Lower your risk and increase net present value.

All of your investments in admission and enrollment result in a revenue return in the form of a desired entering class at a targeted net tuition. Like all of your investments, as certainty of return increases, risk is lowered and the net present value of your investments increases.

As the base of students who are engaged in meaningful conversations with your school increases and the quality and number of your applications grow, you improve your ability to predict an entering class more accurately and earlier.

Back