More Inquiries.

"Royall & Company worked with us to develop a Search program that allowed us to reach the best and most attractive prospects with Emory's message and resulted in significantly better returns at a lower cost than our previous Search programs."

- Dan Walls
Emory University
Royall client since 1995

You deserve to enjoy response rates that are two or three times the national average, year in and year out: Royall clients do.

Search remains the most productive way to increase your Inquiry Pool, building a base for stability and growth for years to come. If ...

• ... you've experienced a decline in Search results,
• ... Search contributes less than 25% of your entering class,
• ... you have questions about evaluating the productivity and potential of Search,

... you should contact Bill Royall today for a free telephone consultation about how to use Search successfully year after year.

Learn how you can benefit from Royall’s proven and guaranteed track record with Search, or further explore the testing that would ensure your programs will always be at the forefront.

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Better Conversion from Inquiry to Application.

Not only has working with Royall & Company tripled our applications, but they have helped us to improve the quality of our inquiries and deal with them more efficiently.

Gregory Eichhorn
Albright College

Royall & Company's Fast Application (FastApp) program has been proven to maximize conversion – and, incidentally, result in applicants and matriculants with higher SAT scores – at almost 100 institutions. Find out how it can improve conversion and quality for you.

But there are other ways that Royall clients ensure that their Inquiry Pools convert at high rates:

Through rapid, low-cost, online market research surveys with University Research Partners, the market research division of Royall & Company, you can learn what students need now to know you're the right match for them.

Your prospects are never more interested in hearing from you than when they first inquire. Almost all of Royall & Company's clients enjoy the ability to confirm that they've received a student's online inquiry and respond with a personalized email in as little as 12 minutes.

Everything Royall & Company recommends to clients has the goal of expanding opportunities for success in measurable ways.

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Packing the Room at Recruitment Events.

"In 2005, VMI developed its first-ever regional event program at Royall's recommendation and by their design. We had standing-room-only crowds from Norfolk to San Diego – our Board members were amazed."

- Vern Beitzel
Virginia Military Institute
Royall client since 1995

You already know that campus visits are your ultimate recruitment opportunity. Most enrollment management professionals find that a student who visits is at least twice as likely to apply and – if admitted – will yield at a much higher rate.

Just imagine the positive effects of increasing the number of visitors – perhaps even doubling or tripling that number. That's what can happen if you work with Royall to develop an event promotion campaign.

Royall & Company clients also actively cultivate and expand new markets through regional events. Clients can experience remarkable success in developing new market areas through their work with Royall. Arrange a consultation with Bill Royall to learn how you could develop new markets with Royall & Company.

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More Applications.

"Over the years, Royall & Company has developed a customized direct response communications approach for us – Spring Search, Fulfillment, the Express Track Application – which have had a major impact on our student applicants and matriculants. We've had an all-time-record year!"

- Timm Rinehart
Temple University
working with Royall since 1996

Increasing applications can positively affect many things for your institution: it can allow you to fully utilize capacity, it can improve your bond rating, and – most important – it can increase access for students by allowing them to examine more offers of admission and financial aid, ensuring they can make the best choice for their families' futures.

No other method of increasing applications year after year has proven as successful as Royall & Company's Fast Application program. One current client writes that Royall & Company's patent-pending Fast Application program may be the most powerful tool in college admissions today.

Clients experience such significant increases in applications that it can change their recruitment cycles.

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Better Yield.

As students apply to more and more colleges, most institutions have seen a corresponding decline in yield. But Royall & Company clients have a rich array of options at their disposal to manage toward their class, and enhance yield efforts over time.

One of the most beneficial projects a client can undertake with Royall is a Market Research Study on Matriculating vs. Non-Matriculating Students. In just a few weeks, you can find out why students who applied and whom you admitted have chosen to enroll elsewhere.

This research study, conducted by Dr. Pam Kiecker, Head of Research and Issue Analysis at Royall, provides valuable competitive insights you can use to effect real change in the next year's class.

Many clients find opportunities to leverage financial aid more effectively – click here to request a free phone consultation with Dr. Kiecker, and learn how you, too, can benefit from this low-cost, rapidly executed market research.

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Sleeping Better Each Spring, Knowing I've Made My Class.

"A great way to reduce anxiety for enrollment managers is to invest in Royall & Company services and products. Analysis, creativity, action plans, execution, fulfillment and further analysis to measure efficiency are what separates Royall & Company from the rest."

- Charlie Nolan
Olin College of Engineering
Royall client (again) since 2006

As a Royall client, you would benefit from a 10- to 15-person account team, who would be dedicated to your interests all year-round.

Your Royall team would monitor the success of campaigns and look for benchmarks of achievement as you build each class – and actively propose solutions if the indicators don't look encouraging.

At Royall & Company, the most important rule we follow is this:

We can never let our clients fail.

You deserve the peace of mind that comes from working with Royall & Company.

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