At Royall & Company, we test everything we do ... and we use what we learn to make our strategic recruitment programs better and more effective. This scientific approach leads to breakthroughs in all areas of student recruitment, from creative design to list purchasing.

As a Royall partner, you will realize new opportunities for achievement, increase your return on investment ($10 for every $1 you invest) and receive optimal results in a marketplace with an ever-changing demography. The following are just a few examples of how we put our knowledge to work for you.

Generate the highest levels of student interest with superior methods.

A large national university ran a split test between its longtime recruitment partners at Royall & Company and a “less expensive” option. The result? Royall’s method generated five times as many inquiries as Company X’s.

This university learned a valuable lesson: Partner with a company that will build your image as well as your inquiry pool and drive students to respond.

Increase your Search response.

More than two decades of testing has given us proven insight into what students prefer and value. This guides us in the creation of messaging and offers that deeply resonate with your prospect audience ... an audience that is highly targeted to meet, or exceed, your admission criteria. As a result, your Targeted Search from Royall & Company produces average response rates that are more than twice the national average.

Receive 25% more prequalified applications.

Inviting your inquiry pool to apply early in their senior year, with an application that includes persistent marketing and strategic messaging, can increase prequalified applications by 25% for your next entering class.

In head-to-head tests against traditional methods, Custom Applications from Royall & Company always produce superior results, including higher volumes of submitted applications and higher levels of quality in the admitted and deposited pool.

Harness the power of regional and on-campus events.

Our testing has confirmed that students who visit your campus, or attend one of your events, are at least 50% more likely to apply and deposit.

Just imagine the positive effects of increasing your current number of visitors ... perhaps even doubling or tripling that number. Our Event Optimization programs allow you to do exactly that.

Provide students with the right information at the right time.

University Research Partners, Royall’s Market Research division, has surveyed more than 500,000 students on their preferences, needs and perceptions in the past three years. Our goal is to understand how students act so that we can make informed decisions about the direction of all your programs.