Richard Whiteside, Ph.D., Dean, Strategic Enrollment Management

Dick joined Royall in 2006 after 37 years in enrollment management and academic affairs, the last thirteen years as Dean of Admission and Vice President for Enrollment Management at Tulane University. He had also been a part-time Royall consultant, teaching an intensive Strategic Enrollment Management course. He is the editor of Student Marketing for Colleges & Universities(2004.) Dick a frequent presenter at a variety of professional meetings and is considered a leading voice in matters related to direct marketing in college recruitment, enrollment planning and strategy, the strategic use of financial aid and the implementation of strategic enrollment management programs in colleges and universities. Dick works directly with Royall account services, deepening their understanding of the implications of Royall programs on enrollment offices, on strategic, tactical, operational, and financial levels. He serves as an in-house "counselor," providing valuable insight into how Royall's programs mesh with our clients' existing processes and strategies. Prior to Tulane, Dick worked at the University of Hartford, The Johns Hopkins University, Pace University, and City University of New York. He has a Ph.D. in Educational Leadership from the University of Connecticut, two M.S. degrees from The Johns Hopkins University (Applied Behavioral Sciences and Student Personnel Services), and a B.A. from Manhattan College.