Prior to joining Royall & Company in 2005, Larry was the president of the Truro Agency, a direct marketing strategies and creative services firm with both commercial and nonprofit clients, located in the Washington, D.C., area. Before founding the Truro Agency, Larry was President of Next Century Communications, a holding company where he oversaw operations for the National Direct Marketing Corporation, a full-service direct marketing agency focused primarily on nonprofit and publishing clients. While at NCC, Larry also oversaw the development and operation of a number of catalog, publishing and Internet-based businesses. As Director of Product Development, Larry oversees the development and continuing enhancement of Royall & Company’s ever-growing line of student recruitment products and services. Larry received his undergraduate degree from Harvard College.