John joined Royall & Company in October 2004. He has been Chief Financial Officer, Vice President of Finance, and a principal at a variety of firms, including Phillips International and other online and traditional (paper) direct marketing firms. At Royall, John is continuously improving illustrations of return on investment (in net tuition revenue as well as profile) for clients, in order to assist them in making consistently superior, well-informed decisions about deployment of their limited resources. John received his undergraduate degree from the University of Richmond, and his M.B.A. from George Washington University. He is also a Certified Public Accountant.