Jennifer joined Royall in 1999 from another East Coast agency, one that pioneered personalized direct marketing in the health care industry. Prior to working in direct response, Jennifer was involved in product line development and extension in a large commercial bank. At Royall & Company, Jennifer is the leader of one of Royall's two "groups" – each group includes client-centered teams led by its own Strategic Leader. Jennifer also leads her own client-centered team. Along with Elizabeth Clark, Pam Kiecker Royall, and Dick Whiteside, Jennifer is one of the faculty instructors in Royall's own Strategic Enrollment Management course. A native Virginian, Jennifer is a graduate of Virginia Polytechnic Institute (Virginia Tech), and has taken part in the Interactive Marketing Institute.