Craig Stanford is responsible for managing new client acquisition and promotion of Royall & Company. His resume includes almost 20 years of professional sales and marketing experience. Prior to joining Royall & Company, Craig served as Vice President and creator of Talisma Higher Education (acquired by Campus Management Corporation), where he led the way in establishing Talisma as the dominant provider of Customer Relationship Management (CRM) solutions for colleges and universities. In addition to Higher Education, Craig brings experience in several vertical markets, including; government, and technology as well as consumer and industrial expertise from previous sales and marketing of Unocal™ and Caterpillar™. He graduated from the Edward R. Murrow School of Communications at Washington State University with a degree in advertising.