Chris Pritcher came to Royall & Company in the Spring of 2005, after holding several Direct Marketing analytic positions within Capital One, where he ultimately was responsible for package decisions for one-third of all up-market credit card solicitations. In his time at Royall & Company, Chris has led the development of a company-wide Learning Agenda, been on the forefront of communicating program impact to our clients and focused on building an "analysis to action" mentality within Royall & Company and with our partners. Building upon this experience, as well as a Systems Engineering degree from the University of Virginia, Chris currently uses his strategic analysis skills to lead a department focused on maximizing clients' returns on investments, improving student recruitment rates by optimizing outreach programs' performances, and achieving enrollment goals through marketing across our client base.