Bill Royall founded Royall & Company in 1983 to provide direct mail support for nonprofit and political organizations. In 1989, a friendship with Bob Jones, then Dean of Admissions at Hampden-Sydney College, led Bill to first apply his expertise to college Search. In the first year, Bill helped Hampden-Sydney improve its Search response by 38%, launching what became his life passion – using proven strategies to help students find the colleges that are just right for them. For 15 years, Bill's pioneering work in college recruitment has been shaped by client needs and fueled with emerging technologies. Over those years, he has effectively adapted more and more tools to all facets of the college recruitment process, improving list targeting, incorporating email and online applications, and providing email-based research. An advocate of increasing access to higher education, Bill is advisor to the Virginia Commonwealth University Interactive Marketing Institute and has served on the Board of Visitors of George Mason University.